What's your motivation for writing articles? Do you want to change lives or showcase your knowledge? Good article writers are experts at sharing their knowledge. Great article writers share their knowledge and also tell their readers how to apply it to their lives.
Florence Littauer of CLASServices says, "Aim to change lives, not cover material." What an awesome, but not impossible, responsibility. According to Florence, article writers have a dual purpose when writing - simplifying information so that it is easily understood and summarizing concepts or idea so that readers or able to apply them to their lives.
Michael Stewart, the Internet Video Guy, gives five reasons readers search the internet for articles: to make money, to save money, to meet their needs, to avoid pain, or to seek pleasure. When sharing your expertise in articles, are you addressing one or more of these issues in a way your readers can easily understand? If so, you are laying the foundation to help change lives and not just cover material in your articles.
Tips for Changing Lives
Know your niche. What are their needs, desires, problems, and pains? What burning questions do they have that your expertise can answer? Ask your readers questions. Let them tell you what their needs are. If you want to write an article quickly, select people around you who are ideal representatives of your niche. Listen to their answers, compare it with what you know and write your article. Target a problem and present a solution. If someone is drowning, wouldn't you throw them a lifeline? Without a doubt you would. Take the problems of your niche just as seriously. They are looking for assistance. Give it to them. At that moment in time, you may have the solution they need. If they need more help than you have to offer, don't worry. They will know when they have found the right solution for them. Make your bottom line obvious. Although an article is well-written and easily understandable, a reader may not be quite sure what they are to do with the information they have received. Tell them the bottom line in one sentence so they know exactly how to meet their needs after reading your article. They are happy and you are happy.
Write articles based on your passion. Isn't it great to know that the things you are passionate about can change the lives of your readers?
Try experimenting with different writing templates to appeal to as many readers as possible.
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